When your favorite HBO show wants you to ‘interview’ one of their characters for some easter egg content, you consider passing because you’re too busy writing a Superbowl spot. Then you learn the character is Russ Hanneman, and you reconsider.

Squarespace collaborated with HBO’s Silicon Valley to create a website and teaser content for Russfest, a Burning Man meets nu-metal Fyre Festival plotline featured in the show’s final season. We always like to feature high profile users of the platform on Squarespace.com, so I dusted off my journalist hat and ‘sat down’ with Squarespace’s first billionaire user, Russ Hanneman.